Welcome to my website. I’m Donna Obstfeld, wife, mother, daughter, entrepreneur, HR Specialist, business coach, author and mentor.

At work, I’m a businesswoman first and foremost, with a specialism in HR, and over the past 25 years I’ve brought significant value to businesses of all sizes and across many sectors.

My passion is helping business owners to use their businesses to allow them to live the life they want. Far too many people are a slave to their business, which was meant to give them freedoms that being an employee couldn’t bring.

People, systems and processes are the keys to running a successful business which works for you, rather than you working for it.

Since 2007 I’ve been leading my own HR practice, DOHR, focused on enabling UK businesses to thrive and grow, while remaining compliant with employment law and HR best practice. My approach has always been to take the pressure off business owners by asking the questions, doing the thinking, and providing them with the right tools. For example, recognising the needs of small businesses with up to ten employees, we introduced our HR Club and HR in a BoxTM solutions – simple routes to help businesses become and remain HR compliant.

I graduated from the University of Hertfordshire with a joint honours degree in Business and Psychology. I’m a Chartered Fellow of the Chartered Institute of Personnel and Development (FCIPD), an accredited mediator and a certified business coach.

As well as being an author, I write on Business and HR issues for a number of publications, speak at seminars, conferences and exhibitions, and I’m a regular expert guest on BBC Radio.


I’m very grateful to have gathered various awards and accolades along the way:

2012: Voted in the Top 100 Expert in Field Category of the Mums in Business Awards
2015: We won the HR Distinction Award for HR Consultancy of the Year
2015: Best Support Service
2016: Most Outstanding Support Service
2016: Best SME HR Consultancy, Hertfordshire
2017 – Named by financial software company Sage at number 35 in their Top 100 Global Business Influencers
2018: CV Magazine’s Most Outstanding HR Consultancy of the Year
2020 – Corporate Excellence Award for UK HR Consultancy of the Year

My Story

Everyone has a back story and in 2014 I was interviewed by Viv Oyolu for her Dream Corner podcast in which she gave me a wonderful opportunity to tell my story.